What we do

Shopify Development Services

Everything we build for Shopify and Shopify Plus merchants — hand-coded by a senior team, with no page builders and no bloat. Pick the service you need, or book a call and we'll tell you honestly which one actually moves your numbers.

Shopify Store Development

Custom themes built from Figma to production Liquid on Online Store 2.0 — fast, on-brand and fully merchant-editable.

Shopify App Development

Custom and public apps, Checkout UI Extensions and Shopify Functions — built with React, Polaris and App Bridge.

Shopify Migration

Move from WooCommerce, Magento or BigCommerce with a full 301 redirect map, intact data and zero downtime.

Shopify SEO

Technical audits, Core Web Vitals, structured data and collection-page content built around real buyer intent.

Performance Optimization

Faster load times and green Core Web Vitals — theme refactors, image pipelines and app cleanup that lift conversion.

A/B Testing

Hypothesis-led experiments on product pages and checkout, run to statistical significance and shipped as native code.

Email Marketing & Klaviyo

Flows, segmentation and campaigns that turn email into 25–40% of revenue — welcome, abandoned cart, winback and SMS.

CRO & Funnels

Value-ladder, tripwire, quiz and post-purchase upsell funnels built to lift conversion rate and average order value.

Maintenance & Support

Monthly retainers covering uptime monitoring, security patching, bug fixes, speed health and proactive improvements.

In depth

Shopify Theme Development, explored

Store development is our largest service. These guides go deep on each part of how we design, build and modernise Shopify themes.

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Custom Theme DevelopmentFigma to production Liquid — a bespoke Online Store 2.0 theme from scratch.Theme Customization & ExtensionsCustom sections, blocks and app extensions on the theme you already run.Performance-First ThemesBuilt to a Core Web Vitals budget, not retrofitted for speed afterwards.Mobile-First Responsive DesignDesigned at 375px first — where most of your traffic and revenue is.Accessibility (WCAG 2.1 AA)Keyboard, screen-reader and contrast compliance built in, not bolted on.Conversion-Optimised PDP & PLPProduct and collection templates rebuilt around how people actually buy.Theme Migration & ModernisationVintage themes moved to Online Store 2.0 with no design regressions.Headless / Hydrogen ThemesReact storefronts on Oxygen — for when Liquid genuinely hits its ceiling.
In depth

Shopify App Development, explored

Custom apps, extensions and Functions each solve a different problem. These guides cover what to build, and when each one is the wrong answer.

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Custom App DevelopmentPrivate apps built for one store — ERP integrations, ops automation, internal tools.Public App DevelopmentListed App Store apps — billing, OAuth, review submission and ongoing support.Embedded Admin AppsTools that live inside Shopify admin, built with Polaris and App Bridge.Theme App ExtensionsApp blocks merchants drop into any OS 2.0 theme — no code edits, no forked themes.Checkout UI ExtensionsUpsells, custom fields and trust content inside Shopify's own checkout.Customer Account ExtensionsOrder tracking, subscriptions and self-service inside new customer accounts.POS UI ExtensionsIn-store workflows on Shopify POS — custom tiles, actions and staff tooling.Shopify Functions DevelopmentBackend cart, discount and delivery logic running on Shopify's own infrastructure.
In depth

Shopify SEO, explored

Search work splits into technical, on-page, content and measurement. These guides cover each part, and are honest about which ones your store probably doesn't need.

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Technical SEO AuditCrawling, indexing, canonicals and the structural faults holding the store back.Keyword ResearchBuyer-intent keywords mapped to the collection and product pages that can win them.On-Page SEOTitles, headings, internal links and collection copy that actually earns the click.Schema Markup & Rich ResultsProduct, review, FAQ and breadcrumb structured data, implemented and validated.Content & Blog SEOBuying guides and comparison content that pull traffic your collections can't.Image SEOAlt text, file naming and image sitemaps — Google Images is a real channel for retail.Local SEOFor stores with a physical presence — Business Profile, local pages and citations.SEO Reporting & TrackingSearch Console, GA4 and rank tracking wired to revenue, not vanity positions.
In depth

Shopify Migration, by platform

What a migration actually involves depends on where you are leaving. These guides cover the data model, URL structure and the things that quietly break, platform by platform.

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WooCommerce to ShopifyEscape plugin sprawl and self-hosting without losing rankings or order history.Magento to ShopifyLeave Adobe Commerce licensing and dev overhead behind, catalog and B2B rules intact.BigCommerce to ShopifySaaS to SaaS — the cleanest migration there is, and the one most often rushed.Wix to ShopifyOutgrown the site builder — move to a platform built for selling, not pages.Squarespace to ShopifyBeautiful site, limited commerce. Keep the design language, gain the engine.Salesforce Commerce Cloud to ShopifyEnterprise replatform — lower total cost without giving up B2B or multi-region.PrestaShop to ShopifyAgeing open-source stack to managed hosting, with modules mapped to apps.Custom Build to ShopifyBespoke or headless store to Shopify — usually the messiest data, always doable.
In depth

Shopify Email & Klaviyo, explored

Email splits into flows that run themselves, campaigns you send, and the segmentation and deliverability work that decides whether either lands. A guide for each.

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Abandoned Cart FlowThe highest-earning flow in ecommerce, and the one most stores leave on defaults.Welcome SeriesFirst impression and first purchase — the flow every new subscriber sees.Browse AbandonmentCatch intent before a cart exists, without emailing everyone who blinked.Post-Purchase & ReplenishmentTurn a first order into a second one, timed to how the product is actually used.Winback & Re-engagementReach lapsed customers before they cost you deliverability by ignoring you.VIP & Loyalty FlowsIdentify the customers worth protecting, then treat them differently.Campaign Strategy & SendsA send calendar built on margin and inventory, not on what month it is.Segmentation & Predictive AIStop sending everything to everyone — segments that lift revenue and protect the list.Deliverability & Inbox PlacementAn email that lands in spam converts at zero, however good the copy is.
In depth

Shopify Funnels, by type

Different funnel types serve different stages — awareness, consideration, conversion, checkout and retention. A guide for each, including when it is the wrong one to build.

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Post-Purchase Upsell FunnelsLift AOV after the card is charged, without touching checkout conversion.Quiz & Personalisation FunnelsTurn 'which one do I need' into a recommendation and a zero-party data capture.Bundle & High-AOV FunnelsBundles, volume tiers and mix-and-match that raise basket size, not discount depth.Subscription FunnelsConvert one-off buyers to recurring, and keep them past the third billing cycle.Lead-Generation FunnelsCapture the 97% who leave without buying, with an offer worth an email address.DTC Product FunnelsSingle-product landing pages built to sell one thing properly, not browse a catalogue.B2B & Wholesale FunnelsQuote requests, account applications and price lists — a buying process, not a cart.VSL & Long-Form Sales FunnelsVideo and long-form pages for considered purchases that a product page can't carry.
In depth

Shopify Performance, explored

Speed work splits into finding what is slow, fixing it, and stopping it coming back. A guide for each part, with Google thresholds rather than vanity scores.

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Core Web VitalsLCP under 2.5s, INP under 200ms, CLS under 0.1 — measured on real field data.Store Speed AuditFind what is actually slow before anyone touches code, ranked by impact.App & Script OptimizationThird-party scripts are the usual culprit — audited, deferred or removed.Theme & Code OptimizationFixing the theme you already run — dead CSS, blocking JS, bloated Liquid.Image & Asset OptimizationThe hero image is usually your LCP element. Sizing and formats decide the score.Mobile Speed OptimizationMost of your traffic, and the device your Core Web Vitals are actually judged on.Cart & Checkout SpeedThe slowest step is the one closest to the money — cart drawer to confirmation.Performance MonitoringSpeed regresses the moment someone installs an app. Catch it before customers do.
In depth

Shopify Maintenance, explored

What an ongoing retainer actually covers — monitoring, patching, updates, fixes and the reporting behind them. Including the parts you should not be paying for.

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Uptime Monitoring & Incident ResponseShopify rarely goes down. Your theme, apps and DNS are a different story.Security & Vulnerability PatchingShopify secures the platform. Your apps, staff access and custom code are yours.Backups & Disaster RecoveryShopify does not back your store up for you. Most merchants find out too late.App & Theme UpdatesUpdates tested on a duplicate first, because the live store is not a staging site.Bug Fixes & Quick WinsThe small broken things nobody owns — and the queue they never leave.Content & Copy UpdatesCampaign pages, banners and seasonal swaps, without a developer bottleneck.Analytics & Monthly ReportingA report that names what changed and what it did, not a dashboard screenshot.Quarterly Strategy ReviewsDeciding what to build next quarter, and what to stop paying for.

Not sure which service you need?

Book a free 30-minute technical call. We'll look at your store, tell you what we'd actually prioritise, and say so plainly if you don't need us yet.

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