Resources
Shopify guides from people who build stores
Practical, no-fluff articles on Shopify SEO, migrations, theme development and performance.
Customer UI Extensions
Pet Profiles in Shopify Customer Accounts: What We Built for a Pet Brand
How a custom pet profile inside the Shopify customer account works, how it connects to Klaviyo custom objects for email flows and campaigns, and what other pet stores add to earn repeat revenue.
· 7 min readConversion
Shopify A/B Testing Guide: How to Run Tests You Can Trust
How to A/B test a Shopify store properly: choosing what to test, forming a hypothesis, sample size, duration, common mistakes and what to do with the results.
· 7 min readSEO
Shopify Product Page SEO: How to Write Pages That Rank and Convert
Shopify product page SEO explained: titles, descriptions, headings, images, structured data, reviews and internal links that help product pages rank and sell.
· 7 min readMigration
How Much Does a Shopify Migration Cost, and How Long Does It Take?
What drives Shopify migration cost and timeline: catalogue size, data complexity, custom features, design work and integrations, plus how to get a fair quote.
· 6 min readSEO
Shopify vs WordPress for SEO: Which Is Better for an Online Store?
Shopify vs WordPress for SEO compared on control, speed, content, ecommerce features, maintenance and cost, with a clear view of when each one wins.
· 7 min readConversion
Shopify Upsell and Cross-Sell Funnels: Increase Order Value Without Annoying Customers
How to add upsells and cross-sells to a Shopify store: product page, cart, and post-purchase offers, what to offer, when and how to test the effect on order value.
· 7 min readSEO
How to Optimize Shopify Collection Pages for High-Volume Keywords
How to optimise Shopify collection pages for high-volume keywords: keyword mapping, titles, intro copy, filters, internal links and avoiding keyword cannibalisation.
· 8 min readCustomer UI Extensions
Build a Member Hub Page in the Shopify Customer Account
How to design a member hub inside Shopify's customer account: hero, feature cards, calls to action and marketer-editable content that keeps customers engaged.
· 6 min readMigration
What Data Can You Migrate to Shopify (and What Cannot Be Moved)?
What transfers when you migrate to Shopify: products, customers, orders, content and redirects, and what needs special handling like passwords and subscriptions.
· 6 min readTheme Development
Shopify Liquid Theme vs Headless (Hydrogen): Do You Need Headless?
Liquid theme or headless with Hydrogen? What each approach costs, what you gain, the SEO and speed considerations and who genuinely needs headless.
· 6 min readSEO
Shopify 301 Redirects: How to Set Them Up, Import Them and Avoid Mistakes
A practical guide to Shopify 301 redirects: when you need them, how to add and bulk-import them, what the built-in tool cannot do and how to avoid chains.
· 7 min readCustomer UI Extensions
Loyalty and Rewards Inside the Shopify Customer Account
How to show loyalty points, tiers and reward messages in Shopify's customer account: what to display, where to place it and how it supports repeat orders.
· 6 min readSEO
Shopify Duplicate Content and Canonical Tags: What to Know
How Shopify creates duplicate URLs through variants, collections, tags and filters, how canonical tags handle them, and what to check on your own store.
· 6 min readEmail Marketing
Klaviyo Abandoned Cart Flow for Shopify: How to Set It Up
How to build a Klaviyo abandoned cart flow for Shopify: triggers, email sequence, timing, filters, content and testing, without the mistakes that annoy customers.
· 7 min readSEO
Shopify SEO Checklist: 25 Things to Fix Before You Chase Traffic
A step-by-step Shopify SEO checklist covering technical setup, on-page SEO, content, structured data and monitoring, in the order that actually moves rankings.
· 9 min readPerformance
Shopify Image Optimization: Sizes, Formats, Lazy Loading and Alt Text
A practical guide to Shopify image optimization: how to size and format images, use responsive images, lazy load safely and write alt text that helps SEO.
· 7 min readSEO
How to Choose a Shopify SEO App (and When You Do Not Need One)
How to choose a Shopify SEO app: what apps can and cannot do, features that matter, red flags, and how to test the impact on speed before you commit.
· 6 min readPerformance
Shopify Core Web Vitals: What LCP, INP and CLS Mean and How to Improve Them
A plain-English guide to Core Web Vitals on Shopify: the thresholds for LCP, INP and CLS, the usual causes on Shopify stores and the fixes that help most.
· 8 min readConversion
Shopify Product Bundles: How to Create Offers That Raise Order Value
How to sell bundles on Shopify: fixed bundles, build-your-own and volume offers, pricing, inventory considerations, page design and measuring whether bundles pay off.
· 6 min readMigration
WooCommerce to Shopify Migration Checklist: Plan, Move, Launch
A practical WooCommerce to Shopify migration checklist: audit, data, design, redirects, payments, testing and launch, with the mistakes that cost stores traffic.
· 8 min readConversion
Shopify Conversion Rate Optimization Checklist for Product and Collection Pages
A practical Shopify CRO checklist: measure first, then improve product pages, collection pages, cart and checkout, and test changes properly instead of guessing.
· 8 min readPerformance
How to Speed Up Your Shopify Store Without Changing Themes
Practical ways to make a Shopify store faster without a redesign: images, apps, fonts, scripts and Core Web Vitals, with how to measure the result properly.
· 8 min readSEO
Shopify SEO Tips That Still Work: What to Prioritise in 2026
Practical Shopify SEO tips ranked by impact: collections first, useful product content, clean structure, speed, structured data and tracking what matters.
· 7 min readCustomer UI Extensions
Build a Reorder Page in the Shopify Customer Account
How to add a My Products page with one-click reorder to Shopify's customer account: what to show, how to handle bundles and duplicates, and how it lifts repeat purchases.
· 6 min readSEO
The Complete Guide to Product Schema and Rich Snippets on Shopify
How to add and validate Product schema on Shopify: which fields matter, reviews and ratings, avoiding duplicate markup and testing for rich result eligibility.
· 8 min readTheme Development
Mobile-First Shopify Design: What to Get Right on Phones
How to design a Shopify store for phones first: navigation, product pages, sticky add to cart, tap targets, speed and testing on real devices.
· 6 min readPerformance
Are Shopify Apps Slowing Down Your Store? How to Find and Fix the Culprits
How Shopify apps affect speed, how to identify which ones are slowing your store, what leftover code to remove and how to choose lighter alternatives.
· 6 min readEmail Marketing
Klaviyo Browse Abandonment Flow for Shopify: Setup and Best Practices
How to set up a Klaviyo browse abandonment flow for Shopify: tracking requirements, trigger, timing, filters, content and how it differs from cart abandonment.
· 6 min readEmail Marketing
Klaviyo Post-Purchase Flow for Shopify: Turn First Orders into Repeat Customers
How to build a Klaviyo post-purchase flow for Shopify: thank-you, order updates, usage help, review requests and cross-sells, with timing and measurement tips.
· 7 min readSEO
Does Switching Shopify Themes Hurt SEO? What to Check Before You Publish
Changing your Shopify theme does not change your URLs, but it can change titles, headings, structured data and speed. Here is what to check before publishing.
· 6 min readCustomer UI Extensions
What Are Shopify Customer Account UI Extensions? What You Can Build
Customer account UI extensions add custom pages and blocks to Shopify's new customer accounts. See what they are, where they appear and what stores build with them.
· 6 min readMigration
How to Migrate to Shopify Without Losing Your SEO Rankings
A practical Shopify migration SEO checklist: URL mapping, 301 redirects, metadata, structured data and post-launch monitoring so rankings survive the move.
· 8 min readConversion
Shopify Quiz Funnels: How to Guide Shoppers to the Right Product
How to build a product quiz funnel on Shopify: when a quiz makes sense, question design, result pages, capturing email consent and measuring the results.
· 6 min readEmail Marketing
Klaviyo Welcome Series for Shopify: What to Send and When
How to build a Klaviyo welcome series for Shopify: the emails to include, timing, what each should do, segmentation and how to measure whether it works.
· 6 min readTheme Development
Custom Shopify Theme vs Premium Theme: Which Is Right for Your Store?
Custom Shopify theme or a premium theme? Compare cost, speed, flexibility, maintenance and brand fit, and see which one suits your stage of growth.
· 6 min readSEO
Is Shopify Good for SEO? An Honest Look at Strengths and Limits
Is Shopify good for SEO? Yes for the basics, with real limits on URL structure and technical control. Here is what is built in and what you still have to do.
· 6 min readMigration
Shopify Migration QA Checklist: What to Test Before You Go Live
A pre-launch QA checklist for Shopify migrations: products, checkout, redirects, SEO, tracking, emails and mobile, so problems surface before customers find them.
· 7 min readTheme Development
Shopify Accessibility for Store Owners: WCAG Basics That Matter
A practical guide to Shopify accessibility: WCAG basics, colour contrast, keyboard use, alt text, forms and how to test your store, with why it also helps conversion.
· 7 min readEmail Marketing
Klaviyo Win-Back Flow for Shopify: Re-Engage Lapsed Customers
How to build a Klaviyo win-back flow for Shopify: defining lapsed customers, message sequence, offers, suppression of unengaged contacts and measuring results.
· 6 min readTheme Development
Shopify Online Store 2.0 vs Page Builders: Which Should You Use?
Online Store 2.0 themes or a page builder app like PageFly, GemPages or Shogun? Compare speed, flexibility, cost and lock-in, and see when each one wins.
· 7 min readPerformance
How to Run a Shopify Speed Audit Yourself: A Step-by-Step Method
How to audit your Shopify store speed: pick pages, measure lab and field data, find the biggest causes, prioritise fixes and track results over time.
· 7 min readSEO
How to Improve Shopify SEO: A Step-by-Step Plan
How to improve Shopify SEO step by step: audit the store, find keyword gaps, fix technical issues, strengthen key pages, earn links and measure results.
· 8 min readSEO
How to Fix Shopify's Duplicate Product URL Issue for Better Rankings
Why Shopify products appear at two URLs, how to make your theme link only to the main /products/ URL, and how to check the fix worked in Search Console.
· 6 min read