Shopify Product Bundles: How to Create Offers That Raise Order Value

Types of bundles

• Fixed bundles: a set of products sold together, such as a starter kit.
• Build-your-own: the customer picks items to fill a bundle.
• Volume offers: buy more, save more on the same product.
• Add-on bundles: a complementary item offered with the main product.

Pricing that makes sense

• Make the value clear: show what the customer saves or gets.
• Check margins, since a deep bundle discount can cancel the benefit of a larger order.
• Avoid confusing pricing rules.

Inventory and operations

Decide how bundles affect inventory: whether components are tracked individually, how returns work and how the bundle appears in orders and fulfilment. Test this before promoting the bundle.

Designing the bundle experience

• Show what is included with images and a plain summary.
• Make the bundle option easy to find on the product page and in the cart.
• Keep the build-your-own flow simple and mobile-friendly.
• Watch speed, since bundle apps and builders can add page weight.

Measure whether it pays off

Compare average order value, conversion and margin with and without the bundle, using a proper test. See our A/B testing guide. Our bundle funnels work covers design and setup, and you can combine bundles with upsells and cross-sells.

Frequently asked questions

Do product bundles increase average order value?

They can, when they offer clear value or make choosing easier. Check margins and test the net effect on revenue per visitor.

How do I create a product bundle on Shopify?

Use a bundles feature or app to group products with a combined price, or set up a fixed bundle as its own product. Test inventory, orders and returns before promoting it.

Should bundles always be discounted?

Not always. Convenience, curation and clear value can work without a deep discount, so test different pricing.