Category · 5 articles
Email Marketing & Klaviyo guides
Klaviyo flows and campaigns for Shopify stores: what to build, when to send and how to measure it.
Klaviyo Abandoned Cart Flow for Shopify: How to Set It Up
How to build a Klaviyo abandoned cart flow for Shopify: triggers, email sequence, timing, filters, content and testing, without the mistakes that annoy customers.
· 7 min readKlaviyo Browse Abandonment Flow for Shopify: Setup and Best Practices
How to set up a Klaviyo browse abandonment flow for Shopify: tracking requirements, trigger, timing, filters, content and how it differs from cart abandonment.
· 6 min readKlaviyo Post-Purchase Flow for Shopify: Turn First Orders into Repeat Customers
How to build a Klaviyo post-purchase flow for Shopify: thank-you, order updates, usage help, review requests and cross-sells, with timing and measurement tips.
· 7 min readKlaviyo Welcome Series for Shopify: What to Send and When
How to build a Klaviyo welcome series for Shopify: the emails to include, timing, what each should do, segmentation and how to measure whether it works.
· 6 min readKlaviyo Win-Back Flow for Shopify: Re-Engage Lapsed Customers
How to build a Klaviyo win-back flow for Shopify: defining lapsed customers, message sequence, offers, suppression of unengaged contacts and measuring results.
· 6 min read