Category · 5 articles
Conversion Optimisation guides
Improving product pages, collections, cart and checkout, and testing changes properly.
Shopify A/B Testing Guide: How to Run Tests You Can Trust
How to A/B test a Shopify store properly: choosing what to test, forming a hypothesis, sample size, duration, common mistakes and what to do with the results.
· 7 min readShopify Upsell and Cross-Sell Funnels: Increase Order Value Without Annoying Customers
How to add upsells and cross-sells to a Shopify store: product page, cart, and post-purchase offers, what to offer, when and how to test the effect on order value.
· 7 min readShopify Product Bundles: How to Create Offers That Raise Order Value
How to sell bundles on Shopify: fixed bundles, build-your-own and volume offers, pricing, inventory considerations, page design and measuring whether bundles pay off.
· 6 min readShopify Conversion Rate Optimization Checklist for Product and Collection Pages
A practical Shopify CRO checklist: measure first, then improve product pages, collection pages, cart and checkout, and test changes properly instead of guessing.
· 8 min readShopify Quiz Funnels: How to Guide Shoppers to the Right Product
How to build a product quiz funnel on Shopify: when a quiz makes sense, question design, result pages, capturing email consent and measuring the results.
· 6 min read