How do I edit the SEO title and description of a Shopify product?

Open the product in the Shopify admin and scroll to "Search engine listing". Click Edit to change the page title, meta description and URL handle.

Should I rewrite manufacturer product descriptions?

Yes wherever you can. Original descriptions help you stand out from other retailers selling the same item and give shoppers the specific answers they need to buy.

Do product reviews help Shopify SEO?

Genuine reviews can add unique content and, with correct markup, make listings eligible for star ratings in search results. They also help conversion.

Shopify Product Page SEO: How to Write Pages That Rank and Convert

Title tag and meta description

Edit these under "Search engine listing" on the product. Lead the title with the product name and the phrase people actually search, keep it readable, and make the meta description say what makes this product worth choosing. Avoid stuffing keywords, since titles are also what people read in search results.

Original, useful product copy

Manufacturer text is used by every other store that sells the item. Write your own: who it is for, what it is made of, how it fits or works, how to care for it and what is included. Put the details a buyer would otherwise have to ask about first.

Headings and page structure

The product title should be the single H1. Use H2s for sections such as details, sizing, shipping and FAQs so both people and search engines can scan the page.

Images and media

Use descriptive file names before uploading (for example blue-cast-iron-skillet-10-inch.jpg).
Write specific alt text for each image that describes what it shows.
Compress and size images correctly. Large images are a common cause of slow product pages.
Add video only if it is optimised and does not delay the page load.

Structured data and reviews

Product markup with price, availability and, where you have genuine reviews, ratings can make your listing eligible for rich results. Check what your theme outputs, and validate it. See schema markup for Shopify.

Internal links and variants

Link the product to its parent collection and to related products or guides.
Let variants share one product page instead of creating near-duplicate products.
Check that variant URLs canonicalise to the main product URL. See our guide to duplicate content and canonicals.

Frequently asked questions

How do I edit the SEO title and description of a Shopify product?: Open the product in the Shopify admin and scroll to "Search engine listing". Click Edit to change the page title, meta description and URL handle.
Should I rewrite manufacturer product descriptions?: Yes wherever you can. Original descriptions help you stand out from other retailers selling the same item and give shoppers the specific answers they need to buy.
Do product reviews help Shopify SEO?: Genuine reviews can add unique content and, with correct markup, make listings eligible for star ratings in search results. They also help conversion.